The fact of the matter is that as a nation we’re drinking less alcohol. YouGov estimated that 3.1 million people would have completed their pledge for a Dry January this year with actual participant numbers likely in reality to increase further given the mounting social pressure to keep off the booze. So add this to Sober October and the current concerns expressed by UK Hospitality about a ‘No Deal’ Brexit, you could begin to see a rather bleak outlook for the trade.

One innovation then to help weather the storm is from Yorkshire’s Brewfitt who’s Mr Fitz Aqua Spritz is set to revolutionise the way the trade positions it drinks offer. Their ingenious solution allows sites to dispense premium non-alcoholic drinks, still or sparkling water, dessert recipes and (dare we say) spirit mixers and tonics. A range of over 20 exciting botanically infused flavours are served up using the ‘Drill’ with pure filtered still or sparkling water dispensed from an elegant ceramic font positioned proudly at the front of the bar.

This bold move not only makes much needed chiller space available for wine and beer (let’s face it the drinkers will return) it delivers category bursting profit margins in excess of 85% and incredible net revenues. Many sites take further advantage of the near 100% margins available on water dispense as well as the opportunity to simplify and consolidate their current soft drink bottle and can ranges, making way for valuable space whilst lowering their trade waste and stock deliveries.

Launched last year, Mr Fitz Aqua Spritz has already caught the imagination of Brian Whiting’s award winning Whiting & Hammond chain as well as The Pub People Company, Camerons, McManus Pub Company plus several top independent sites in the North West.

If the key to survival is innovation, then this shortlist is certainly well ahead of the curve.

For more information or to arrange a tasting contact sales@mrfitzaquaspritz.com or call 01484 340800