The 75-Room, Carnival-Themed ‘Ruby Lucy’ Brings the Disruptor Brand’s ‘Lean Luxury’ Philosophy to the Southbank

Ruby Hotels, the Munich-based hotel brand and pioneer of the ‘Lean Luxury’ philosophy, has launched its first UK property in London’s Southbank. The new 75-room hotel, Ruby Lucy, forms part of an ambitious expansion plan for Ruby Hotels to unveil a total of eleven new hotels – including a second London property – by 2022.
 
Enjoying a prime position on the Southbank’s Lower Marsh, Ruby Lucy’s interior design is inspired by the area’s bustling fairs and markets, entertainment and theatre scene, with a carnival theme running throughout the hotel. Rich, dark tones meet bright brass accents and subtle stripes are accented with playful props including circus drums and juggling pins.

Located just a three-minute walk from Waterloo station, Ruby Lucy rubs shoulders with some of the city’s best-loved and lesser-known cultural gems. From theatres and galleries to concert halls and independent shops, the area buzzes with artistic flair and creativity.
 
Ruby Lucy houses 75 rooms, ranging in size from cosy ‘Nest’ rooms (14-15 m²) to expansive ‘Loft’ rooms (21-23 m²) and a stylish 24-hour bar. All guest rooms showcase Ruby Hotels’ sleep-scientist-approved formula for a peaceful night’s sleep, with full soundproofing, blackout curtains, high-quality linen and extra-long and wide custom mattresses.
 
A laid-back, contemporary design sees quirky touches such as the inclusion of a Marshall guitar amp in each room, which guests can use both with their own guitar or one borrowed from reception, and ‘Ruby Radio’, the hotel group’s own internet radio station.
 
Just like the group’s other houses, Ruby Lucy follows Ruby Hotels’ ‘Lean Luxury’ philosophy: a top location, high-quality fittings, and outstanding design. All of this is offered at an affordable price by rigorously cutting out the superfluous and focusing on the essential. 
 
For example, a hip communal space serves a healthy, locally-produced breakfast without the need for a kitchen or chef, and instead of overpriced minibars and room service, galley kitchens, vending machines and ironing stations supply guests with all of their needs. Likewise, a modular design sees Ruby hotels occupying mixed-use and former office buildings in the heart of the city, rather than the traditional, prestigious addresses with sky high rents typically favoured by hoteliers. 

“This works because we accommodate luxury in a relatively condensed space, similar to luxury yachts, and we forego unnecessary services. Thanks to proprietary technical innovations, we plan, build and organise ourselves differently from conventional hotels. To be precise, we plan and build in a very modular way and centralise as well as automate processes behind the scenes wherever possible. This helps us create a luxurious and unique hotel experience at an affordable price” explains Michael Struck, Ruby Founder and CEO. Every hotel is designed and developed individually, referencing local themes and stories.
 
Nightly rates at Ruby Lucy start from £119 per night including breakfast. For more information or to book, please visit www.ruby-hotels.com.