Scottish Highland hotel The Torridon, has become a member of leading sustainability group NOW Force for Good Alliance.

Founded by hospitality veterans Onno and Alexa Poortier, the initiative encourages industry leaders to be part of the solution in order to reduce the impact of the travel and tourism sector on the environment. Joining as only the fourth British hotel member in the scheme, The Torridon has cemented itself as one of the UK’s leading sustainable hotels and will be following a structure of sustainability actions and improvements to further support the 17 Sustainable Goals.

The new partnership comes as part of The Torridon’s ongoing commitment to sustainability. The hotel works in harmony with nature in every aspect of its service, from its design, to experiences, and its F&B offerings. Other initiatives have included eliminating all single-use plastics from the resort, alongside recycling or composting the majority of waste to reduce its carbon footprint.

The ultimate goal is to achieve carbon neutrality in a reasonable timeframe. Biomass energy, a flexible forestry plan, pure water extraction from a bore hole, water-based cleaning using chemical-free ENJO products, and regular EV and Tesla chargers for guests travelling with electric cars have also all been implemented.

Sustainability is not just about the environment and The Torridon allocates approximately 5% of net profits to charitable donations and the family have personally contributed to local community projects for first responders, the rebuilding of the community centre and local charities, alongside hospitality initiatives that support the wellbeing of the industry. It has also recently pledged its commitment to helping the local ecosystem by becoming a member of the Wester Ross UNESCO biosphere, which supports local initiatives such as the Beinn Eighe and Loch Maree Islands National Nature Reserve.

Dan Rose-Bristow, owner of The Torridon, said: “As part of our ongoing commitment to reducing our environmental impact and implementing sustainability into every corner of The Torridon, we have made a significant commitment to the NOW Force for Good Alliance. Our dedication to the wellbeing of our planet and people will continue to be a key part of our business model, and by acknowledging the need for accountability and transparency, we can work together with NOW to create a more sustainable future for our hotel, team, neighbours and guests.”

Onno Poortier, the Chairman, CEO and co-founder of itmustbeNOW.com stated: “We are honoured that The Torridon has chosen to be a member of the NOW Force for Good Alliance, to be part of an inspiring shift to be rigorous, accountable and transparent around sustainability, support the Global Goals, and take responsibility for their total impacts on communities and the environment. The post COVID-19 traveller is conscious and sustainably minded, and they make informed choices and assess the sustainability performance of a hotel before they book. At The Torridon, they will find a better and more responsible form of hospitality that creates joy around being healthy, promote authentic local experiences, delivers luxury that is not wasteful and safeguards their culture, community and destination for future generations.”

Find out more about The Torridon. Find out more about The Torridon’s sustainability ethos.

Find out more about It Must Be Now.