Taking a break never looked so good

Diet Coke announces collaboration with iconic appliance brand, SMEG

For the first time ever two icons of chill, Diet Coke and SMEG, are coming together to celebrate the most sacred of moments - the Diet Coke break. The collaboration will give consumers the chance to win a limited-edition Diet Coke branded SMEG FAB10 drinks fridge, alongside thousands of other prizes throughout September and October.

Diet Coke has been synonymous with the break moment since the early ‘90s. Those that grew up with the iconic adverts know just how important taking a good break can be, and where else but from an iconic SMEG fridge would you want to head to for your ice-cold Diet Coke?

To celebrate these break moments, Diet Coke are giving away one limited edition fridge a day through an on-pack promotion from 6th September through to 10th October, where consumers can simply scan a QR code from promotional packs for the chance to win a fridge or a cooler sleeve to keep their Diet Coke chilled for longer.

Omar Sadiq-Baig, Brand Manager at Coca-Cola GB says, “In our always-hustling culture, it’s high time we championed taking a break from work; whether that’s spent scrolling through memes, listening to music or catching up with friends. There’s never been a more perfect moment for two icons of chill to come together, than now. Just for the chill of it.”

John Davies, Head of Marketing for SMEG UK&I says: "At SMEG, we have had the pleasure of working with some amazing partners over the years. We’re delighted to have joined forces with superbrand, Diet Coke. Mirroring many of our own values, what better way to celebrate than to enjoy a chilled Diet Coke from your very own limited-edition SMEG drinks fridge!’.