Leading hotel textiles supplier, BC SoftWear, is a dedicated towelling expert with 20 years’ experience. The team has noticed a distinct shift towards hotels seeking more sustainable options in the last year, with increased requests for more environmentally friendly ways to meet the hospitality sector’s towelling needs, that don’t compromise on quality.

“We’ve never before seen such high demand for more sustainable options from our hotel partners,” explains BC SoftWear CEO and Founder Barbara Cooke. “All hotels must reduce their carbon footprint by 90 per cent by 2050, to meet the targets for climate change set at The Paris Agreement. With energy saving so high on the agenda, BC SoftWear has created the SmartSoft range of eco-friendly towels – a responsible, sustainable option for busy hotels managing a high turnover of clients.”

The SmartSoft range includes SmartKnit towels and SupremeSoft robes, towels and spa linens, which offer housekeeping and laundry teams the benefit of significantly reduced drying time, while maintaining superior softness. A 31% reduction in drying time and 10% reduction in water consumed creates energy savings of up to 70% compared with a traditional towel.

The BC SoftWear team is also trained to give the best advice on laundering SmartSoft towels, to ensure product lifetimes aren’t compromised. “Every towel and robe has unique laundering requirements. It’s part of our after-care service to ensure housekeeping and laundry teams are fully briefed, so towels and robes don’t wear out sooner than anticipated,” explains Barbara. “Our entire team is equipped to share on-the-ground advice about laundering and chemical use, so towels achieve the longest lifespan. This is the care, expertise and dedication our partner hotels have come to expect from our family-run business.”

New for this year, BC SoftWear has also begun working alongside Reskinned, specialists in recycling end-of-life textiles and footwear. “Reskinned turns textiles like towels that are no longer fit for their initial purpose into recycled yarn, that can then be used in other textiles,” says Barbara. “We are now working to introduce our hotel partners to this recycling option. It’s our way of supporting the circular economy by offering a simple and achievable solution to the serious issue that is excess wastage from the hospitality sector.”

BC SoftWear is the towelling company of choice for many of the UK’s most prestigious hotels including Chewton Glen, Pennyhill Park, Champneys, Cliveden Hotel and Spa, and Fairmont St. Andrews Hotel & Spa. To find out more visit: https://www.bcsoftwear.co.uk/ For more information on the Reskinned initiative, visit https://www.reskinned.clothing/