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Will automation take over for the baristas or will it take them to the next level?

Whereas coffee evolved from a morning pick-me-up towards a high-end delight served by tattooed baristas in big city coffee bars, customers are now also expecting high quality coffee in general catering businesses and restaurants.

Jan Adriaens, Belgian engineer behind - award winning - smart milk steamer Perfect Moose, pioneered by introducing automation in specialty coffee business.

 “Unfortunately, you can’t run a business on passion alone. Real issues such as time management, temporary staff and training costs are not always taken into account. Hospitality trends are asking for smart solutions. When you know the classic latte is still the most popular coffee order nowadays, automating the milk steaming process is the next logical step for profitable quality coffee business.”

Getting the milk froth right is a true skill and quite a time-consuming part of the coffeemaking process. By automating it you can provide consistent quality no matter the maker and improve workflow efficiency without ever losing the passion for the product.

Will automation lead to sameness and boring uniformity

Adriaens continues: “For us, the passion of creating always remains key. It is never our intention to impose a certain taste or uniformize the coffee experience by automation. We encourage baristas,  bars and coffee chains to keep an open mind.

The Perfect Moose can be used with the milk or plant-based alternatives of your choice, you can use standard settings or customize temperature and pouring texture, choose the exact amount to fit your cups… all things enabling the coffee professional to create unique signature drinks, offer more plant-based options, use local fresh milk, reduce costs, save on cleaning and waste… automation yes, but always with the option for a personal twist.”

So, will automation take over for the barista?

Perfect Moose is offering coffee bars an extra pair of professional barista hands to guarantee consistent top quality milk coffees and profitable business. Just consider (partial) automation as the next step forward in coffee business.”

How to handle the moose

Thanks to smart rfid technology, Perfect Moose recognizes the type and amount of milk you are dosing, and then automatically turns it into top barista quality microfoam. Just pour your mi*lk into a smart pitcher, put it on the device, let go, take off when ready. Simple, but smart.  

Visit perfectmoose.com/contact to find your distributor.