European Coffee, Tea & Soft Drinks Expo, the only, and fastest growing, hospitality industry show 100% devoted to the profitable service and sales of coffee, tea and soft beverages, is putting tea under the spotlight at London’s Olympia, May 21st and 22nd. A number of initiatives will substantially boost the tea element of the event to meet the sector’s need to improve its tea offering to maximise customer satisfaction, sales and profitability, including tea masterclasses, seminars, workshops and food pairings.

The event also includes scores of tea exhibitors, and a tea trail showcasing those hidden gems in the sector.

Tea has seen a huge premiumisation in the past two years with consumers increasingly demanding a better quality product and experience, and are prepared to pay more for it. It follows the trend of coffee, which has transformed into a premium artisan product.

Annie Swift, managing director, European Coffee, Tea & Soft Drinks Expo said, “Tea is the UK’s most popular drink but makes up less than 10% of Out of Home sales. This is a HUGE opportunity! In addition to a dedicated area for tea suppliers, we are working with National Tea Day and other tea experts on the programme in the Tea Theatre, highlighting the opportunity for hospitality executives to understand how to increase footfall and improve sales and profitability through tea.”

Speakers in the Tea Theatre include:

Jessica Worden, Coffee Manager, GAIL’s Bakery

Steven Driscoll, Restaurant Manager, The Berkeley

Thomas Rabuel, Restaurant Manager, Club Gascon

Karin Fan, Manager, Maitre Choux

Samantha Rieu, Hotel Operations Manager, Dukes Hotel

Grace O’Sullivan, F&B Manager, Babel House Mayfair

Antonio Vigorito, Food & Beverage Manager, St James Hotel & Club

Lilly Pavicevic, General Manager/Tea Master, Compass Group

Martina Rumanova, F&B Executive, Brown’s Hotel

Alessia Beltrame, Food Manager and Executive Chef, Fernandez & Wells

Pablo Romero, Assistant F&B Manager, The Hari

Roland Hill, Chairman, Teapy

Keynote panels will be chaired by Lucy Chappell, MD and Head of Training, London School of Tea

With topics including: The tea revolution: How a consumer driven tea revolution is demanding quality, ethics and speed to satisfy demand; Reimagining your breakfast on-the-go mix for increased consumer spend and tea category demand; Tap into the modernist consumers demand for innovative brunch menu’s by integrating an increased range of teas into your F&B mix; Introducing the millennial tea taking occasion; The unhindered tea experience – creating a streamlined process to minimise staff error and ensure customer satisfaction; Understanding how restaurants can profit from tea in the dining mix to fill the alcohol void.

Plus exhibitor workshops from teapigs, Clipper Teas, Roqberry Teas and Nazani Tea and some amazing tea and food pairings.

Tea exhibitors include Teapigs, Novus Tea UK, Roqberry Tea, Teaspec, Single Estate Teas, India, The Metropolitan Tea Company, Birchall Tea, Yogi Tea GmbH, Stir Me Tea, Heapwell Foods, Tea and the Gang, Tea Queiro International B.V., Teasup, Nazani, Clipper Teas, The Tea Makers of London, Teapy Ltd, Freshpac Tea and Coffees Ltd, UCC and Selecta UK Ltd.

EUROPEAN COFFEE, TEA & SOFT DRINKS EXPO, LONDON’S OLYMPIA, MAY 21st and 22nd 2019 – it is free to attend   https://www.european-coffee-tea-soft-drinks-expo.com/