Harrison Transforms Iconic St Austell Brewery Pub

Multi-discipline brand design consultancy, Harrison, has overhauled popular Cornwall pub,
The Oystercatcher. The extensive two-year project combined new branding, integrated interior
design and architecture to deliver a contemporary look and feel that highlights the venue's
stunning views of Polzeath Beach – one of Cornwall’s most renowned surfing destinations.

With a new expansive extension, the St Austell Brewery-owned The Oystercatcher, which

stands on top of the Polzeath village hill, now boasts a large-scale glazed frontage, which has
tripled the internal covers, and frames stunning panoramic views of the beach and surrounding
countryside. The massive extension has not only enlarged the dining space, but also allowed

for the creation of an external seating area.

Inspired by natural materials, the surfing ties of the area and the nearby beach, the Harrison
team have created a space that brings in light, and a current finish that works seamlessly with
the original building structure. With an extension of space into the dining area, The
Oystercatcher is now able to maximise its food offering and with more floor space, increase
the profit opportunity of the already popular bar.

Kevin Grima, Creative Director, Harrison, comments: “We were tasked by the team at St
Austell Brewery to help update The Oystercatcher and also to look at ways to expand the outside space – keeping in mind the importance of any changes to help escalate the
profitability of the venue.

“We wanted to bring in elements of nature, surfing (the bar is in a surfing hotspot) and the
beach, but of course didn’t wanted to create anything overly themed. The main challenge was
to ensure that we updated the space but didn’t create a disconnect between the atmosphere
vibe of the bar and the rest of The Oystercatcher building – which is also a hotel. We are
extremely happy with the final design, and it feels like The Oystercatcher now has a fitting look
and feel to match its incredible bar view.”

Steve Worrall, Retail Director, St Austell Brewery says: “We’re delighted with the finished
results of the Oystercatcher’s refurbishment and extension. Harrison have delivered an iconic
venue – in keeping with its unrivalled views of Polzeath coastline - that perfectly fits with our
initial brief.”

Harrison’s work with The Oystercatcher also included the inception of a new logo and
branding, which now boldly unifies signage, menus and staff uniforms.
The Oystercatcher is open now and joins the Harrison family portfolio of work which spans
across design, strategic thinking, insights, demographics and trend analysis with intelligent
storytelling.