Tequila Enemigo launches its iconic Blanco Expression in the UK
The first market outside of Mexico
Tequila Enemigo
The award-winning luxury Tequila brand, is proud to announce the UK launch of its Enemigo 55 Blanco. Recognised globally for redefining expectations within the Tequila category, Enemigo brings its uncompromising approach to quality and craftsmanship to UK consumers with this latest release.
Originally developed for the domestic Mexican market, Enemigo 55 represents the fifty-fifth iteration tasted and perfected by the brand's founders. Each drop of this un-aged Blanco is crafted with the same precision and care as Enemigo’s renowned aged expressions, offering a pure and sophisticated experience that stands out among its peers.
“At Enemigo, we strive to elevate every sip,” says Max Davies-Gilbert, Founder. “Our Blanco 55 has been designed to be just as refined as our aged expressions, while maintaining the authentic, bold flavours that come from the un-aged tequila. It's an ideal companion for luxury occasions, whether savoured neat or in exceptional cocktails.”
Enemigo 55 is distinguished by its signature flavour profile:
A vibrant burst of 100% Blue Weber agave leads the tasting experience, capturing the pure essence of the plant.
Delicate floral notes follow, balancing the richness of the agave with elegance and sophistication.
Throughout, the influence of the mineral-rich volcanic soil of Jalisco is present, enhancing the Tequila’s complexity and depth.
Free from any additives or artificial enhancers, Enemigo 55 represents a commitment to purity, delivering a clean and natural taste. This expression is perfect for the discerning UK consumer looking for a Blanco Tequila that combines authenticity with luxury.
“We’re thrilled to bring our Blanco to the UK market, after it has been such a success in Mexico,” adds Oleh Bashutskyy, EMEA Brand Director. “Our customers expect the best and the iconic liquid inside ensures that Enemigo 55 continues to stand out in the world of luxury spirits.”
Since its inception, Enemigo has been a brand that challenges convention and embraces quality without compromise. As the brand expands globally, it remains committed to maintaining its exclusive presence in only the world’s most prestigious venues. Enemigo 55 Blanco will now be available in select high-end bars, restaurants, and private members' clubs across London, where it will join the ranks of other world-class spirits already enjoyed by Enemigo’s loyal clientele.
The release of Enemigo 55 in the UK marks a new chapter for the brand as it continues to grow its footprint in Europe. Enemigo is already available in luxury establishments across Mexico City, New York, Los Angeles, Dubai, and Monaco, and this latest expansion aims to bring the spirit of European luxury and Mexican authenticity together for UK consumers.
Enemigo 55 Blanco is available at select distributors, retailers, and hospitality venues, including Hedonism, The Whisky Exchange, and Master of Malt. It is also featured in cocktails at The Dorchester, Bocconcino, and The Hoxton.