The Importance of Wellness Within the Hotelier Industry
With the Independent Hotel Show 2022 soon approaching, Technogym is talking about the values and benefits of implementing a wellness and fitness strategy for the hotel’s guests and members.
Up-front thinking
With the focus on wellness being higher than any time, hoteliers all over the world are looking for more and more innovative solutions to be up-front of the trends and to deliver a unique guest experience.
Statistics from the 2021 Global Wellness Summit show us that wellness tourism is expected to grow 7.5% annually over the next five years. Hotels that provide personalised, interactive and diverse fitness and wellness services are prioritised by travellers. Health-conscious travellers spend 130% more than others, which gives immense opportunities within the sector.
Fitness and wellbeing experiences are in high demand for business travellers, with 40% of them choosing a hotel that offers wellness options. With more than half of the female travellers preferring to have the option of working out in the privacy of their own hotel room, in-room wellness is a key element to give guests a unique wellness experience.
When looking at the millennials, 80% of them believe that fitness is an essential feature when travelling, and 77% of those desire an interactive wellness experience.
Offering Unique Wellness Journey
“When we think about the varied types of leisure and entertainment experiences guests will enjoy on their travels, we can appreciate the importance of replicating that quality in hotel wellness offers. Think about how you add value to a guest’s wellness from the point of booking to the time they arrive back home.”
Outdoor fitness and contend-driven wellness have increased the public’s attention. Hotels all over the world have to consider how they can provide a complete fitness offer throughout the propriety as well as outdoors. Having a unique selling point in wellness offerings is a key factor in the hospitality industry.
“We have seen rural and city-centre hotels really thinking outside the box to maximise the space they have available. You may not have a large gym floor, but could you offer outdoor boot camps, running programmes, in-room services, or interactive support through digital channels? A fresh approach to your wellness offer will mean you attract a wider variety of customers.”
Creating Outstanding Services
Technogym is the world-leading expert in wellness, with over 35 years of experience partnering with global and luxury hospitality brands globally.
Since 2012, Technogym has moved from a gym-centric approach with hospitality partners to a guest-driven one, predicting and meeting changes in consumer values.
The partnership with Technogym empowers hotels to attract more guests even before they travel, offering full wellness solutions throughout content-based experiences. Engaging guests during their stay through multiple touchpoints, offering in-room wellness options, creating health-orientated conference solutions, and giving back to employees.
“The Technogym ecosystem can support the tech-savvy millennial or guests who prefer human interaction,” explained one of the Technogym Experts. “Our bespoke design service could create an exciting unsupervised digital interaction or meaningful face-to-face training experiences.”
Fitness Experiences: A Unique Selling Point
Having an innovative fitness and wellness approach can not only benefit your hotel’s guests but also generate secondary revenue through these services.
“Technogym are market leaders in wellness and very forward thinking about sustainability. They are innovative and advanced in terms of design and user experience. We knew they could help us create a truly 5-star fitness offer.”
The stunning Fairmont Windsor Park Hotel, located on the edge of Windsor Great Park, offers luxury facilities that set a new standard for personalised wellness. The entire wellness approach is an outstanding example of a next-level customer experience. With a gym that features a wide range of Artis and Skill Line cardio equipment, Technogym Bench, Technogym Bike, Group Cycle Studio and mywellness digital intergration.
“Our customers are high performing people who seek balance in life. We wanted to provide a premium, welcoming space for people to find peace of mind and a great workout after a busy day. Technogym helped us redesign the flow of the gym to match how people use the space, and recommended the most cutting-edge piece of equipment to deliver on our promise.”
The Kimpton Clocktower is Manchester’s premium luxury hotel that has worked in partnership with Technogym for years, delivering to its guest a premium wellness solution with Excite Live cardio equipment and Technogym Bike.