Art Deco meets Bold Luxury

A striking new modern hotel, combining contemporary design with original Art Deco design, will open its doors in South Florida hotspot, Miami Beach, this July. Lennox Hotel Miami Beach will be a bold luxury boutique property offering stylish accommodation and an authentic Miami experience.

Located in what was once the Peter Miller Hotel, the property is a protected building in the heart of the area’s Historic District. Lennox Hotels purchased the building for $14.7 million in 2010 and has invested more than $100 million on an extensive transformation of the building. The renovation has been focused on maintaining the property’s legacy by retaining its original Art Deco and Mediterranean Revival architectural style exterior and transforming it into a living landmark.

The hotel – located on Miami’s iconic Collins Avenue - will offer 119 contemporary guestrooms, 13 of these complemented by a balcony offering sweeping views of the buzzing streets of Miami Beach. One of the most special features of Lennox Hotel Miami Beach is that not one guestroom is the same as the other.

The rooms are enhanced by handcrafted furnishings from Patagonia, natural elements and eco-friendly and upcycled materials meticulously curated by acclaimed Argentinian interior designer Juan Ciavarella. Soft neutral tones and unique textiles combine in rooms that will range in categories from Terrace Poolside with direct pool access, to Balcony King with private balcony overlooking the colourful streets of Miami Beach.

At the centre of the property’s four interconnected buildings, a Mediterranean-style courtyard features a 12ft swimming pool and poolside bar offering al fresco dining and serving innovative cocktails.

Lennox Hotels is an Argentinian hotel group with properties in Buenos Aires and Ushuaia. CEO of Lennox Hotels, Diego Agnelli, said:

“We are thrilled to be expanding the Lennox Hotel brand to the U.S. with the opening of Lennox Hotel Miami Beach. Our reasons for choosing this area were as much because of the area’s vibrancy and liveliness as it was because of the welcoming spirit of its people and the friendliness they express toward travellers. Our vision for Lennox Hotel Miami Beach is to provide a sophisticated and inviting setting for travellers to live an authentic Miami experience, one that not only provides a place to mingle with the locals, but also allows them to feel like locals and enjoy the area, its culture and vivacity through the lens of a local.”

Transforming a historical landmark

The historic structure was designed by architect Russell Pancoast in 1934. Pancoast is known for much of Miami Beach’s most celebrated buildings, including the Surf Club, the Church by the Sea and the Miami Beach Auditorium.

The property has the notable distinction of being among the 300 Miami Beach buildings that were leased by the U.S. Army for the Air Forces Technical Training Command during World War II. The buildings returned to civilian use in 1943 and remained a military property until 1944. The structure is now part of the Historic District.

The transformation of the hotel’s original structure into Lennox Hotel Miami Beach is the work of veteran Miami architect Beilison Gomez.

Hotel Features

Stepping through the hotel’s front doors, guests will be welcomed by bartenders at the hotel bar, the ultimate lounge area to mingle with locals or relax after a day of travel and exploration. To the right, guests will find the lobby and to the left, a walkway will lead them to the hotel’s upscale restaurant.

The seamless service from the hotel’s staff will make guests feel welcomed in an atmosphere that exudes unpretentious sophistication. Unparalleled signature service will include concierge services, room service, laundry and more. Each guestroom will be complete with amenities such as a Nespresso Vertuoline with complimentary Nespresso capsules, 47-inch LG TVs, a stocked mini-bar and local artisan stacks (extra cost), in-room safe and complimentary Wi-Fi.

The team is also announcing a partnership with William Roam to provide the luxury bathroom products featured in each guestroom. From the brand’s SENSE collection, these products feature vegan, nature made beauty care. With Minnesota Tamarack Larch tree bark as the main ingredient and a blend of 21 aromatic extracts, the collection promotes lush and hydrated skin and hair. William Roam is a partner of American Forrest, a non-profit conservation dedicated to protecting and restoring healthy forest ecosystems. Thanks to this partnership, American Forest has committed to planting one tree for every hotel room at Lennox Hotel Miami Beach.

Additional amenities for guests include complimentary shuttle service within a one-mile radius, including to the hotel’s private area on the beach that offers lounge chairs, umbrellas and towels.

The property is located just one block away from the Miami Beach Convention Centre. The hotel will provide an ideal setting for intimate meetings of up to 12 people in its Patagonia Boardroom, a multi-use space equipped with the latest technology.

Prices from £160 to £315 per night

For more information visit www.lennoxmiamibeach.com