Rocco Forte Hotels appoints Elena Black as Senior Vice President of Marketing
Rocco Forte Hotels is pleased to announce the appointment of Elena Black as Senior Vice President of Marketing, joining the Executive Leadership team. With extensive experience in luxury and lifestyle marketing, Elena has been an invaluable addition to the company, joining during a pivotal stage in its journey toward growth.
With over two decades of experience in the hospitality industry, Elena brings a wealth of expertise in brand development, marketing strategy, and customer engagement. Prior to joining Rocco Forte Hotels, Elena spent more than 13 years at Six Senses, where she played a pivotal role in shaping its distinctive and powerful brand.
After further integration of Six Senses into IHG Hotels & Resorts, Elena was promoted to Head of Global Luxury & Lifestyle Marketing. She was tasked with elevating luxury marketing for the company and a broader portfolio of luxury brands, including Regent, InterContinental Hotels & Resorts, Vignette Collection, and Kimpton Hotels & Restaurants, along with ongoing management of marketing efforts for Six Senses.
“I'm excited to join Rocco Forte Hotels, a company that truly embodies a commitment to deeply personalised service, a strong sense of place, and authentic experiences," said Elena. "What stands out most is the company's culture of warmth and care, not only toward its guests but within the organisation itself. It’s rare to find such a collaborative environment, and I am thrilled to contribute to Rocco Forte Hotel’s ambitious plans for the future.”
Elena’s remarkable record of accomplishment in luxury brand development, digital marketing, and driving customer loyalty will greatly strengthen Rocco Forte Hotels’ brand marketing initiatives. Her innovative strategies and forward-thinking approach will be key in further elevating the brand’s presence and positioning in the market.
“We are confident that Elena’s expertise and fresh perspective will be invaluable in advancing our marketing efforts,” said Sir Rocco Forte, Founder and Chairman of Rocco Forte Hotels. “Her ability to create compelling brand narratives and build lasting customer connections aligns perfectly with our vision for the future. Elena will be an excellent addition to the Rocco Forte family, and we are excited to see her drive our brand forward.”