An intimate new gathering place erupts onto the Sunset Strip

Credit BFA

SUNSET: A MODERN TAKE ON STUDIO 54 BY IAN SCHRAGER

Under the creative direction of Studio 54 co-founder, Ian Schrager, and in the spirit of the dozens of iconic clubs that dotted the sunset strip in the 60’s and 70’s, Sunset is a modern clubhouse with a dedication to great music, situated beneath The West Hollywood EDITION. Designed for multiple experiences, the destination offers a cocktail bar and lounge, a private room that invokes the feeling of a speakeasy and LA’s most raucous dance floor beneath 400 disco balls.

Attracting LA’s most diverse and colorful club kids and true music insiders from all walks of life Sunset was conceptualized by culture connoisseur Ben Pundole, VP of Brand Experience at EDITION Hotels, who has worked with Schrager since 1999 and launched the last ten properties in the EDITION portfolio. Pundole, who was educated at London’s infamous Groucho Club before graduating to the Met Bar prior to establishing his esteemed career in NYC with an eleven-year journey with Ian Schrager and Morgans Hotel Group has enlisted Zen Freeman who has dedicated his iconic career to production, DJ and nightlife spaces. Freeman is responsible for Sunset’s programming, having worked previously with the likes of Chanel, Tesla, LACMA, Vogue and Calvin Harris.

The venue opened with a stellar line-up in November 2019, with high-octane performances by the likes of Chanel, Tesla, LACMA, Vogue and Calvin Harris. hosted by Susanne Bartsch & A Club Called Rhonda. More recently globally renowned acts such as Bonobo, Soulwax, Q-Tip and Samantha Ronson have spun under the disco balls.

Paying respect and homage to its iconic location off the Sunset Strip and offering a line-up which celebrates music from all genres, this modern, progressive destination is open on Thursday, Friday and Saturday nights. Weekends at Sunset provide consistently strong musical programming, upholding a high level of musical integrity every night. Sunset has a unique approach to marketing, broadcasting its weekly events line-up to chosen ‘Friends of Sunset’ via WhatsApp, as well as releasing DJ mixes on the music platform, SoundCloud.

With a state-of-the-art d&b audiotechnik sound system and live music capabilities, the space features textured plaster walls with black oak flooring and a mix of rich velvet seating equipped for bottle service. Complete with a billiard table, Sunset at EDITION evokes a unique speakeasy vibe. At the center of the room is a mirrored disco ball art installation by Ian Schrager Company, executed by Guerin, it was designed with over 400 varying-sized disco balls, made by the last remaining disco ball manufacturer in the USA, Yolanda Baker. Meanwhile, 4,000 curated 12-inch classic and collectible vinyl records line the wall behind the DJ booth.

Finally, a separate private area, The Sunset Room, offers an intimate space upholstered in rich green velvet and warm oak wood wall paneling complete with a custom bar, transporting guests into a unique and intimate space, which is reminiscent of British 19th-century private clubs.