Data visualisation helps Hotels boost guest satisfaction

In  personalised guest experiences, leading to higher Guest Satisfaction Scores.

Data is enabling hotels to be more responsive to market changes and guest needs with innovative visualisation. VIVOOD Landscape Hotel’s team can deliver a more personalised service through using a live dashboard which displays guest data intuitively from the PMS.

The hotel staff found the tool helped them build a greater understanding of each guests’ needs, requirements and sentiments, allowing them to quickly respond to customers’ needs to heighten the guest experience.

With real-time data access, VIVOOD’s custom dashboards address core commercial objectives and elevate the guest experience within the resort. By reviewing the impact of key customer touchpoints, the hotel has been able to make faster and more accurate operational decisions which have led to increased guest satisfaction and the strengthening of its reputation as one of the best value brands in Spain.

Zeus utilised VIVOOD’s data from SIHOT.PMS to highlight key concern areas in the guest experience and hotel operations. Through a customised centralised dashboard - accessible to all staff, including reception, spa services and catering -  the hotel team can access full guest details, giving them the ability to provide enhanced personal interactions.

“Any employee can easily visualise what is happening in the hotel. We can know at any moment of their stay the level of satisfaction of each guest, and any special needs, so our team can act and interact accordingly. Whether in the restaurant, spa or reception, having the data at their fingertips lets our team build meaningful relationships with our guests,” explains Daniel Mayo, General Manager, VIVOOD.

The hotel managers incorporated a customisable and automated operational panel into their dashboard, highlighting daily strategic data points, that optimises the PMS data. Zeus developed the KPIs to calculate performance tailored to the property including a dashboard displaying a map of rooms that required turnaround.

“Data is easily accessible from Vivood’s PMS without the need of developing an API. Not only are we able to extrapolate vast quantities of performance data from across the hotel, but we can use daily snapshots of hotel information,” said Vicente Castillo, Project Manager, Zeus.

“A hotel’s success depends on making the right decisions from optimal data management. VIVOOD’s vision demonstrates the value of the comprehensive data we make available to all our customers,” said Carsten Wernet, Chief Executive, SIHOT

Hotel data can be extracted from the PMS, or hotels can set up automated data retrieval, providing updates in real-time.