First Impressions Count

Create the perfect reception area with USM

A reception area is one of the first thing that guests will see when arriving at a hotel. This means that the reception area presents an opportunity to shape how guests see a hotel, USM can help create an environment that represents a company’s brand, style and ethos.

The design of the USM Haller modular system is the perfect piece of furniture to build a unique reception desk that can be designed for a hotels specific needs and can also be reconfigured if the needs of the reception area changes.

The reception desk must fulfil several functions: workstation, point of contact for members of staff, and a scene setter for new visitors. The USM Haller system lets designers build a reception desk that performs each of these functions for a business flawlessly. Create a completely unique reception desk with built-in storage or display features, tailored to the environment of any reception area.

Colour is one important factor: choose from the 14 classic USM colours to set the tone for the area. Cool grey or dramatic black is ideal for contemporary spaces; minimalist pure white suits fresh, clean settings; bolder yellows, reds and oranges give a more playful introduction.

Shape and structure are also important - and completely customisable. Choose a rigid, closed front for a more traditional set-up, or open the piece up a little with front-facing display modules for magazines, pieces of art, or a company’s own products. For even more playful and welcoming designs, let your imagination run wild: incorporate more open shelves, glass display pieces, or a mixture of different colours.

Bring a stylistic unity to the reception area with a full suite of furniture built on the same principles of elegant simplicity as the reception desk. The USM collection includes a hugely versatile range of surfaces from which you can build bespoke coffee tables and magazine display stands with a beautiful colour-and-chrome finish, mirroring that of the reception desk.

The USM Haller system can also be used to design additional storage and display pieces for the area: freestanding pedestals for documents and stationery; display cases for awards, art and products; shelving for reading material or any other kind of piece to meet the specific requirements of the hotel.

The design of the USM Haller system is fantastically simple, however it is the Swiss precision in which the components are made that give the furniture the strength, versatility and clean lines that have made USM a design classic. Launched on to the market in 1965 the USM Haller system has become a watchword for timeless design all over the world. Its acceptance into the Design Collection of the Museum of Modern Art (MoMA) in New York (USA) at the end of 2001 was a high distinction and confirmed the artistic character of the product. The design classic is used in offices, the home, public buildings as well as hospitality. 

For further information and to please contact the London USM showroom info.uk@usm.com