VitrA Launches Root Bathroom Furniture
Three distinct styles (Flat, Groove and Classic), seventeen choices of colour, and three vanity basins make Root, a new highly versatile bathroom range from VitrA, a winning choice for all bathrooms.
The new Root collection offers a wide range of product sizes and styles in mix and match colour and wood unit combinations with complementing handle styles, along with Root brassware and the choice of three washbasins to suit.
Root brassware and furniture combine to create one of the market's most flexible and customisable bathroom collections. The complete range comprises three key furniture designs: flat, groove and classic. Flat – a simple style for those with a minimalist taste; Groove – a contemporary option with a panelled style; and Classic – a modern take on shaker design. The furniture joins the recently launched brassware collections Root Round and Root Square, available in five colours (chrome, brushed nickel, copper, matt black and gold) across the array of basin, bath, and shower mixers.
"We believe that Root will be an enormous success in the UK market. Created to respond to consumer needs specifically, Root enables consumers to customise any bathroom space easily," says VitrA's Marketing Manager for the UK and Europe, Margaret Talbot. "The vast colour and size options provide consumers with the choice and flexibility they need.”
A handy A5 brochure is available online and in print to support the Root launch.
Root Choices
The Root furniture units are available in seventeen assorted colours with three types of finish – gloss, matt, or wood. Colours include white, anthracite, Sahara beige, pearl grey, dark blue, fjord green, etc. The wood options include walnut and natural oak finishes. Handle options include matt black, chrome and matt white, with two distinct styles to suit the different furniture designs.
Straight-forward design, soft lines and smooth surfaces keep cabinet surfaces dirt-free and easy to clean. The Root furniture units are paired with VitrA's popular Zentrum, Integra and new Integra Classic washbasins to cover every design requirement.
Design It Yourself!
To help consumers and designers in their bathroom design journey, VitrA has developed the Root Configurator. This online tool allows users to experiment with the various styles, colour finishes and sizes to find the perfect bathroom design. In addition to the washbasin units, the tool also includes the taps and additional storage units available to enable users to design their whole bathroom space. The Root Configurator can be accessed here VitrA Root Configurator.