Independent Hotel Show presented by James Hallam, the only industry event dedicated to the needs of boutique and luxury hoteliers, returns to Olympia London on 4-5 October 2021.

After a tumultuous year, the industry is eager to get back to business and back to what it loves most, and Independent Hotel Show will once again be at the centre of the action as the first major post-lockdown event for the hotel industry.

More than 300 carefully selected hotel suppliers will be on display at the show, showcasing everything from luxury bedding and furnishing products to the latest hospitality tech and customer experience innovations.

New for 2021, The Concept Lab will bring together some of the more unusual and forward-thinking products and services which hint at the exciting future of the boutique hotel experience.

The Innovation Stage, in partnership with eviivo and dressed by sofa.com, will once again be hosting a wide range of content sessions across the two days of the event, shining a light on some of the most pressing opportunities and challenges facing the independent hotel sector as well as the world of hospitality at large. Staffing, city breaks, destination gastronomy, the future of business travel and more will all be going under the microscope.

A new feature for this year’s event is the Tech Solutions Bar in partnership with HOSPA, the hospitality professionals’ association. The Tech Solutions Bar will provide objective and confidential tech advice to visitors in one-on-one sessions and prescribe the products and services which can best suit their pain points.

The Independent Hotel Show Awards 2021 will be partnering with Good Hotel Guide for a joint awards presentation on day one of the show, with the winners of Independent Hotelier and GM of the Future, in partnership with The Master Innholders, being unveiled alongside the ten hotels receiving the prestigious Cesar Award for 2021.

Peter Hancock, Chief Executive of Pride of Britain Hotels and Independent Hotel Show Ambassador, commented: “Wild horses could not keep me away from Independent Hotel Show this year, firstly because it’s one of the most informative events our industry has to offer and secondly because I am lucky enough to be involved in the awards presentations on 4 October. Wise hoteliers from all over the UK will be there to learn from their peers and from other industry experts in a stylish and pleasant setting. What’s not to like?”

To learn more about the Independent Hotel Show London 2021, and to register for your complimentary pass, visit independenthotelshow.co.uk.