Digital Partnership Forms The Perfect Match For Travel Companies
A new partnership is helping travel companies of all shapes and sizes compete with the industry’s mega brands. AI-driven personalisation specialist BD4 and NetMatch, the market-leading Dutch provider of online distribution solutions, announced a partnership to develop and roll-out solutions for travel clients across Europe.
4The partnership recently secured one of Belgium’s fastest growing travel companies, Neckermann.be, as its first joint client. Focusing initially on the travel company’s B2C services, the technology package combines anonymous users’ behavioural data with product insights to produce a sophisticated real-time recommendation engine, showcasing the perfect match of holiday products from Neckermann’s extensive range for each individual user.
The longer each visitor spends on the website, the more refined their user experience becomes, whilst simultaneously retaining the anonymity which digital users value. As the AI continues to develop its understanding, Neckermann is reporting increases in both conversion rate from lookers to bookers, and the average booking value.
Gerd de Caluwe, CEO at Neckermann, says: “We are extremely happy with the service this partnership offers us. The results from the first use case in our B2C environment are promising. Having access to the technological solutions BD4 and NetMatch offer means we can be more innovative in our B2B approach as well, and we look forward to rolling out the solutions to our B2B website too, giving our network of travel specialists every opportunity to impress their own customers.”
Eric van der Hout, CEO at NetMatch, says: “Our initial partnership roll-out with Neckermann has shown just how powerful the combined technology is at connecting people to relevant products and content - and it’s just the beginning! Together with BD4, we’re now able to provide a feature-rich ‘white label’ solution to both B2C and B2B clients within just a couple of weeks. Our clients can easily and swiftly deliver to their customers an AI-driven 1:1 personalised user experience.”
Mario Bellinzona, Chief Commercial Officer at BD4 adds: “The NetMatch team has delivered an amazing off-the-shelf solution within their platform, and they’ve delivered it at speed. By working with a partner like NetMatch, we’re able to accelerate our mission to change the way travel works. Improving the inspiration and shopping experience of holiday seekers is no longer reserved for travel’s mega-brands. Our partnership means all NetMatch’s ‘white label’ customers can put their users at the heart of everything.”
The partnership is also committed to further educating travel companies on the opportunities the latest AI technology presents. NetMatch and BD4 will be attending Phocuswright Europe in Amsterdam on 27-29 June 2022, as well as hosting a free webinar on 6 July 2022 (4pm CEST) to discuss ‘How to deliver AI-driven 1:1 experiences within 2 weeks’.
BD4’s technology brings real-time data together with loyalty data to create the ultimate ecommerce tool. Find out more at BD4.ai
