Little Emperors’ Impressive Story of Growth During a Time of Adversity
Membership soars following an investment enhancing technology and service
It has been a particularly difficult time for the travel industry, however while holidays have been put on hold, Little Emperors, the private members hotel club, has seen a wave of interest and increased membership as travellers sign up to its easy to use, ultra-personalised booking platform offering the very best rates and benefits. Indicating a shift from travel bookings through OTAs to a more personalised, simple and automated platofrm, Little Emperors has spent the last 16 months dedicating time and money into enhancing its product. By doing so, the luxury hotel members club has grown an impressive amount seeing a 17% increase in its membership base. With a portfolio of over 4,000 luxury hotels globally and offering a lowest rate guarantee and added benefits for members, Little Emperors brings value to luxury which travellers will no doubt be seeking more so now than ever.
Rebecca Masri, Founder of Little Emperors comments: “While the travel industry came to a standstill, detrimental for many travel businesses, we wanted to ensure that we used this time to grow the company. We hired staff and dedicated our efforts towards improving our technology, and specifically our app; MyLE. We can now offer our members an enhanced product, and a quick and easy booking experience. As a result, our referrals have gone through the roof with a 17% increase in new members compared to last year, and we couldn’t be more delighted!”
Increase in Membership Base
Between 2009 and 2015 the number of Little Emperors members increased 10-fold from 1,500 to 15,000. This number then more than doubled to 32,000 members in 2020. As the global pandemic continued its course, memberships did not dwindle and in 2021, Little Emperors has an impressive 35,000 members indicating a shift towards booking travel through an easy to use, personalised app. Through collective purchase power, Little Emperors is able to offer members unparalleled preferred rates at luxury hotels around the world with incredible benefits. Little Emperors also promises a lowest rate guarantee and will inform members if a rate has dropped since the time of booking. Looking after its members to this level, it’s really no surprise that Little Emperors has a 98% member retention rate.
Increase in Hotel Partners
Beginning with 1,000 partner hotels in 2009, Little Emperors now has an impressive portfolio of over 4,000 properties, from 5-star luxury hotels to design city boutiques. In 2020 Little Emperors won the Four Seasons best new preferred partner award and is the largest preferred partner of Leading Hotels of the World. Little Emperors is proud to offer its members the very best rates at an incredible selection of luxury hotels across the world, with a rigorous selection process in place for new partners. With this in mind, the 4,000 partner hotel figure has changed very little over the last year, with only a handful of new properties added to its portfolio including OMMA Santorini and Four Seasons Taormina.
Increase in the Number of Bookings
Despite the Covid-19 pandemic and travel restrictions in place, Little Emperors had over 10,000 bookings in 2020. This is quite the feat for a travel company with so many restrictions in place throughout the year. The number of bookings increased rapidly from 100 in 2009 to 20,000 bookings in 2015 and although the past year and a half has stilted bookings, Little Emperors anticipates bookings to soar once all travel restrictions have been lifted, as members have more desire than ever to get away.
Improved Forward- Thinking Technology
Investing time and energy over the years into improving its technology, Little Emperors has created an easy-to-use app with a four-click booking system, enhancing the user experience for members on the go. The most recent updates include a six-month calendar feature, an availability alert, rate updates to ensure members are always receiving the best price, access to floor plans and an all-new WhatsApp customer service feature. With forward thinking technology at its heart, Little Emperors members will save back the value of their membership fee after just one booking and will receive the ultimate personalised experience.
Little Emperors annual membership fees start from £250. Tel +44 203 178 4984 or email info@littleemperors.com. Book through the Little Emperors website, MYLE.App, or In-house Team.