Cocktails In The City hosts charity fundraiser for bar staff hit by Covid crunch
Cocktails in the City event in Bloomsbury, London, raises a five-figure sum for The Drinks Trust charity, which supports Covid-hit drinks industry workers
More than 1,500 visitors were served almost 5,000 cocktails from 30 London bars supported by premium drinks brands including Bax Botanics, Hennessy and The London Essence Company.
A charity cocktail event that raised a five-figure sum for workers in the coronavirus-ravaged drinks industry has been hailed by one of the participants, alcohol-free spirits distiller Bax Botanics.
More than 1,500 people visited the two-day Cocktails in the City event in Bedford Square Gardens, Bloomsbury, buying 4,982 cocktails created by 30 London bars using 50 premium drinks brands including alcohol-free spirit Bax Botanics, Hennessy and The London Essence Company.
Cocktails in the City: Declan McGurk, right, chairman of the UK Bartenders Guild and former Director of Bars at The Savoy, and Nic Medicamento mix Bax Botanics cocktails
The event on September 11 and 12 operated at below 50% capacity and implemented a new pay-by-phone system to allow for social distancing, but featured tasting sessions, live music and main stage demonstrations.
All the representatives of bars and brands had donated their time, and the event space was provided free of charge by Bedford Estates.
Bax Botanics was chosen to appear on the stand run by Declan McGurk, Chairman of the UK Bartenders Guild and former Director of Bars at The Savoy, due its sustainable credentials.
Cocktails in the City
Bax Botanics was launched in January 2019 by Chris and Rose Bax after 20 years of teaching about wild foods and flavours in their Yorkshire woodland. They distil their drinks in traditional beaten copper stills using ethically sourced and sustainable herbs and botanicals.
Their two main products – Sea Buckthorn and Verbena – are sold in the cocktail bar chain The Botanist, and Booths supermarkets. Sea Buckthorn is the only alcohol-free spirit to win a Great Taste Award.
Chris Bax, head distiller of Bax Botanics, said: “Seeing the crowds turn out to enjoy themselves while helping such a worthwhile cause was truly heart-warming and we were delighted to be able to take part.
“The weather gave the day a carnival atmosphere, and for a few hours it was possible to forget the restrictions being placed on the drinks industry by the Covid-19 pandemic.
“Lockdown has caused immense harm to the drinks industry, and many bar staff find themselves facing an uncertain future, making events like these and the work of The Drinks Trust more valuable than ever.”