First Pink Prosecco Lands in UK
Pubs and bars across the UK can now get their hands on one of the first Prosecco DOC Rosés to hit UK shores with PINK Prosecco.
Prosecco DOC Rosé is coming to the UK and one of the first brands to launch is new PINK Prosecco sparkling wine, available to the hospitality sector now.
A blend of Glera and Pinot Nero grapes, this new PINK Prosecco DOC Rosé is made by the finest winemakers in Treviso, in a winery owned by the Vice-President of the Prosecco Council, to ensure the product is of the best quality.
According to the newly approved regulations, new Prosecco DOC Rosé must be produced from a majority of Glera grapes and can also include 10 to 15 per cent of the red Pinot Nero (Pinot Noir) variety to achieve its bright pink tone.
Once pressed, the liquid then spends at least fourteen weeks in the tanks to ensure a magnificent perlage, fruity nose, delicious flavour - and a dazzling pink hue.
With a fruitier nose than standard Prosecco, PINK Prosecco offers hints of summer fruits such as strawberry and blackberry, with fantastic racing bubbles and a light, semi-sweet finish. It’s ideal for small groups to share with snacks, and pairs perfectly with aperitivo foods and starters such as smoked salmon and prawn dishes.
Presented in striking black and pink designer bottles, the team at Slim Wine has also put in place proprietary processes for labelling that will give further prestige and added value at the bar in the on-trade market, and also appeal to the Instagram generation to share on their channels.
Since PINK Prosecco announced it will be available in the UK, 375,000 fizz fans have joined the PINK army on Facebook and the team have had to create awaiting list to cope with demand from consumers keen to purchase a bottle and from trade customers ready to stock up fridges in time for the festive season.
Paul Anthony Gidley, CEO of PINK Prosecco, says: “There’s clear demand in the market for a strong PINK Prosecco brand and there’s definitely opportunity for pubs and bars to capitalise on the new trend to drive sales and repeat custom. There’s a real buzz about PINK Prosecco on social media and it is set to bring a welcome highlight to the end of 2020. We have an amazing raft of events planned for next year, and trade and consumers alike all have the opportunity to attend our PINK Parties.
“Since the Prosecco Council in Italy gave the go-ahead for Prosecco DOC Rosé we’ve been working hard behind the scenes to get the brand, bottle and bubbles just right. The result is a versatile, stylish and appealing product, which we’re certain will be the next big trend among wine fans.
“Brits are the biggest consumers of Prosecco behind its native Italy and the popular fizz has become as much a part of the culture as a pint of beer. Thanks to our experience with Slim Wine, we know that the UK has been shouting out for an innovative new sparkling wine and we are pleased to be among the first to hit the market with this new PINK Prosecco DOC Rosé.”
PINK Prosecco is available to pubs and bars in cases of six 75cl bottles from PINK Prosecco at £37.20 or £6.20 a bottle. PINK Prosecco will also be launching into the USA market imminently.