Generator announces partnership with Red Bull creating the signature drink - The Wingman!
Award-winning, experience and design-led accommodation group Generator has created the world’s first Red Bull endorsed, Generator signature drink, The Wingman. Crafted by Generator and Red Bull through Generator’s talented mixologists, the cocktail is the first of its kind and is available exclusively at Generator Miami, with plans to introduce the cocktail across its European properties this summer. The launch kicks off Generator’s official partnership with the company behind the can, Red Bull.
The Wingman combines the flavours of Americano cocktails and classic European drinks to tie in with the recent opening of Generator Miami. Made up of Martini Bitter, Cocchi di Torino Vermouth, Red Bull and club soda, the signature drink is a great cocktail to perk up after a long day of travel, or to get a second wind in the middle of an epic night.
Known as the hospitality disrupter that brought affordable-luxe accommodation to over 12 cities in Europe, Generator is thrilled to have an official partnership with the top-selling energy drink brand, Red Bull. The partnership will allow the two brands to come together to collaborate on events and other exciting opportunities in 2019 and beyond. With The Wingman being the best-selling cocktail at Generator Miami, it only makes sense for the cocktail to be introduced across multiple European properties.
“We are thrilled to introduce The Wingman at a number of our European properties and are excited to be working with a brand that continues to push boundaries and dominate the market,” stated Jason Rieff, Chief Marketing Officer at Generator. “At Generator, we believe in the power of partnerships and Red Bull is a brand that does things differently. When the opportunity arose to collaborate to create the world’s first Red Bull endorsed, Generator signature drink, it was an exciting prospect for our brand.”
Generator’s The Wingman is already available exclusively at Generator Miami, which officially opened its doors in September 2018. The cocktail will soon be on the menu at a number of Generator’s European properties just in time for summer.